WHAT IS GUERRILLA MARKETING?

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Guerrilla marketing is a shape-shifting form of marketing that takes a brand’s messaging and presents it to the desired consumers in a way that is personally engaging and wholly unexpected. The term guerrilla conjures imagery of bearded revolutionaries and makeshift armies. Though perhaps lacking the modern sex appeal of a Che Guevara, non-traditional tactics have not strayed too far from the military roots that are so often correlated with

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