For any small businesses to get started, the toughest part is to get the first client through the door. Whereas, relying on traditional forms of advertising, like advertisement of streets, brochure, offer coupons still works, there is a smarter and better way. The Digital Marketing. No small business, no matter how new, should ever skip the way of digital marketing now a days.
97% of US adults under 65 are on social media at least once a month. Even worldwide, Facebook itself holds more that users bigger that any country with a whopping 2.4 Billion+ users there.
Since all these people are just one click away from your business, missing them could really cost you a lot.
No matters whatever you do there are tough competition with bigger competitors. No matter if you are online of no, they are already present there and probably nailing it already. Its now time to act first to get your share of business before everyone concurs the market.
Don’t worry, it doesn’t matter when you start. What matters is how you start.
SHARPEN YOUR AXE!
Abraham Lincoln is quoted as having said, “If I had five minutes to chop down a tree, I’d spend the first three sharpening my axe.”
You need to beat your competitors in quality. And that’s totally possible.
With smartphones, and digital connectivity everywhere, people are getting lazy. The new generation customers believes more on digital media while looking for any product or services. Be transparent and easy accessible to your potential customers. This will generate more trust on your brand and eventually generate more traffics to your business.
You don’t know what you are missing, if you are closed. Digital media helps you to remain open 24/7 to ensure your business do not miss any customer while you might sleeping.
Unless you are located on a big busy road junction, or on a prominent market, or not publishing huge advertisement banners, you are not visible. Even if you are visually visible, you cannot ignore the potential business those are beyond the visual territory.
The only way to do this is go digital. You can easily pitch to your potential customers on the neighbor city or may be in neighbor country or even at the other end of the world through digital media. With proper digital presence your business will remain open 24/7 and people can actually reach out to you even if you are physically closed.
Digital media helps you to understand your customers. If traditional method, you cannot know your customers unless they wish you to know that. But today at the era of open information, via digital marketing and tracing you can track your customers way more better and get to know their actual profile even before they are a customer. This will help you to narrow down your target audience and to specifically hit the pain points to maximize your sales.
Always target the bull’s eye. Even you miss it, you will land for the maximum point. Similarly, more you keep focus in your customer targeting, better the ROI you will achieve.
With smart technologies and smarter ways to reach people, digital marketing has to be more specific and more targeted. Better you can spot the people feeling the pain better you can serve for the solution. High end tracking systems allows you to get more behavioral data of the website data, and the potential targets what you are looking for. After the identification of audience this is time to reach out the audience specifically. Target specific buyer personas with specific offers and appropriate approach.
Various integrated tools, tracking and CRMs like Google Analytics, Hubspot, Heatmap, Pixel codes, UTMs etc. allow you to track your visitor more extensively and help you to target more confined way to get most of ROI.
It’s clear that in the modern economy, to compete and to sustain you need digital marketing. Online is where the customers are. It’s where they prefer that you reach them. Online is where the modern buying process begins.
Mentoring people and business | Client retention | Strategy Development | Website and Technology Expert for Online Business.
With 6+ years of business journey, I had the privilege to work with multiple international as well as domestic clients offering on-strategy, on-brand, and highly effective designs to generate great ideas and build long lasting relationships between brands and their clientele. I have developed directly in person engagement skills for long term client retention and client success. Beside that I love to interact and mentor the aspiring team members toward a dedicated, skillful and successful future.
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